The company was founded in 1990 as a subsidiary of an industrial group with the aim of vertical integration and to  master the expertise of denim washing, thus offering a more integrated service to its various partners. A few years later, and to better meet customer demands, a dyeing and special effects department was added.

The founder

Mr. Naceureddine Belkhiria

After more than four decades of existence, our company is still keeping up with fashion trends and innovations and enjoys a very good reputation among Tunisian and many European garment makers.